PATCUSA Required PPC Executive

Full Time
  • Post Date: August 18, 2018
Job Description

Responsibilities:

  • Plan, optimize, implement and manage paid search campaigns for a variety of clients
  • Ensure PPC campaigns are up and optimized according to brief and best practice guidelines
  • Managing the company’s pay per click campaigns.
  • Analysis of keyword search volumes to identify strong keywords for campaigns
  • Keyword research to establish strong buying keywords
  • Monitoring competitors pay per click campaigns and reporting on keywords being targeted
  • Analyzing return on investment of all PPC campaigns and reporting to the PPC manager
  • Maximizing return on investment for allocated pay per click budget
  • A/b testing with pay per click wording to establish the best click through rates
  • Allocating budget for remarketing and analyzing ROI.
  • Develop near and long-time paid search strategies and campaigns for clients
  • Manage medium to large-sized PPC budgets
  • Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible
  • Perform keyword research and manage all bid management for your clients
  • Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
  • Keep up to date with the latest industry trends
  • Analyses activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients
  • Help to define PPCs strategies for a host of clients
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Job Specification

Key Skills/Experience:

  • 3-4 years of experience in a similar role (preferably client-side)
  • Proven track record in driving successful PPC and paid search campaigns
  • Strong working knowledge of Google Adwords and all paid search platforms
  • Strong attention to detail
  • Passion for PPC and digital marketing in general
  • Effective communication and reporting skills
  • Strong track record in managing medium to large-sized budgets
  • Strong numerical and analytical skills
  • Good working knowledge of Google Analytics
  • Effective account management skills
  • Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Experience with website analysis using a variety of analytics tools including Google analytics as well as internal reporting tools.
  • Previous experience with managing pay per click campaigns for a variety of organizations.
  • Up to date knowledge of Google analytics and various digital marketing software.
  • Excellent people skills and the ability to translate client briefs into results.