Brand marketing is responsible for growing consumer and driver love for the Bykea brand. They are responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Bykea business more price inelastic and adding margins to the bottom line through scalable brand marketing programs. They turn Bykea’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.
This marketing leader should have the ability to drive long-term strategy, planning, creative flair, and internal creative leadership to corral the company behind a strong brand vision that spreads through the entire company.
You'll be working across the entire Bykea PH marketing team - from consumer brand to demand stimulation to corporate reputation - so your approach to marketing problems needs to be equal parts logic and magic, rigour and imagination. You enjoy finding insights in the numbers everyone else misses, and you also have the ability to make creative briefs sing.
The day-to-day activities:
Responsible for growing consumer and driver love for the Bykea brand.
Responsible for increasing brand awareness, consideration, preference / loyalty
Turn Bykea’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.
Create and define Bykea’s brand strategy, including positioning, brand architecture and value proposition;
Responsible for driving brand awareness, consideration, preference and loyalty through a whole host of brand marketing initiatives;
Develop Bykea’s brand voice, ensuring consistency across all collaterals and touch points;
Write immaculate creative briefs, bringing them to life for the creative teams
Manage creative agencies and brief in-house creative teams to deliver the most insightful and creative work possible
Drive forward the company’s brand strategy and campaigns, working with and mentoring country marketing teams on how to deliver the brand in their respective markets;
Build and manage a brand messaging calendar through the year, ensuring a carefully-designed sequence of themes that reinforce what the brand stands for
Develop customer facing campaign plan to build brand love and long term equity building
Campaign ideation/initiative: Able to give recommendation on overall goal, what to achieve and how success will be measured
Proper briefing includes defining business challenges or a problem, understanding of target audience, give clear objectives and what to measure
Become the gatekeeper or brand guidelines across all channels and all regions
Always be on top product updates and release, to truly understand the capabilities of each
Solving approach before coming up with brand and campaign strategies
Analyzing marketing challenges
Develop campaign reporting, metrics measurements, provide analysis and recommendations based on the data
Collaborate cross-function: Clear communication across divisions and various stakeholders
Using Quantitative & Qualitative research data to come up with sharp consumer insights
Understanding the brand value from multiple stakeholder’s perspectives
Coming up with key message and proposition for creative development
Translating campaign message across multiple channels and platforms
The must haves:
Someone who can essentially build love around a single brand
Expert knowledge of brand marketing, marketing strategy and planning
Should have been in a leadership / team management role for 3-4 years
6-8 years marketing experience using broad marketing mix
Have at least 5 years strategic planning experience
Have at least 5 years creative agency experience
Send your updated resume to firstname.lastname@example.org with the position title in the subject.
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