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Who We Are:

What You'll Do:

• Manage campaign execution from idea creation, copywriting, deployment, scheduling, segmentation, production, A/B testing, and optimization
• Execute a customer- first approach to all email strategy for new customer acquisition, customer upsell/xsell, customer retention, and customer referral & advocacy
• Build emails drafts, manage HTML edits, and collaborate with creative team on design, copy and email messaging
• Employ a consistent best-practice approach for creating email templates, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
• Pull weekly campaign marketing reports and drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue
• Develop test methodology and apply data driven techniques to optimize across all funnel stages - for example: personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing
• Partner closely with marketing ops to maintain data hygiene and automated processes within marketing automation as well as Salesforce

What We're Looking For:

• 3+ years of email marketing experience in a SaaS, Freemium organization. Major plus for experience in driving app download growth
• Advanced knowledge of a major marketing automation tool (Marketo, Pardot, Eloqua, Hubspot, etc.) and Salesforce
• Knowledge of digital marketing and integrated campaign strategies
• Experience owning analysis on how email contributes to overall revenue
• A proficient writer willing to draft and test copy with support from brand
• Creative email marketer who understands the importance of visual design
• Optimistic professional who celebrates wins and isn't afraid to share losses. We want to learn from everything

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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