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Consumer & Market Knowledge (CMK): Experts on consumer and
marketing understanding and insight. At P&G the consumer/shopper is boss.
CMK's unique responsibility is to champion the voice of the consumer and be on
the forefront of market trends. Our core work is the integration of consumer,
shopper and market understanding to catalyze business growth across all of our
business.

CMK is a consumer understanding powerhouse that is unparalleled in
the industry for designing and leveraging proprietary tools and methodologies
that fuel business growth and leads to breakthrough innovation.

CMK Managers influence the
direction of our businesses by:

1) Generating deep insights
and integrated stories to grow categories and Joint Business Planning;

2) Clearly understand
shopper needs, behaviors and motivations and activating that understanding to
enable shopper-focused business choices;

3) Understanding consumer
trends and behaviors to determine best opportunities for growth;

4) Delivering successful
brand execution, initiatives, and maximizing ROI of marketing and in-store
activities.

We value leadership as well as mastery and offer fulfilling career
opportunities that make us an unbeatable force in our industry. Our brand
building is multi-disciplined, seamless and focused on delivering outstanding
business results with opportunities in the Brand disciplines of Brand
Management, Consumer & Market Knowledge, Communications and Design. Beyond
these discipline career opportunities in Brand, opportunities exist for higher
level Management opportunities in the function that can also lead to General
Management at P&G.

• Bachelorsor Masters Degree.
• Statisticalqualification
  is not required, but comfort with data analysis is essential.
• StrongLeadership and influencing skills
  Strategic thinking and problem solving skills.
• Ability to work well with others in a team
• Innovative and Analytical Mindset
• Ability to adapt to change