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Complete ownership of awareness and brand building of Swvl in your city. A strong brand and awareness will enable Swvl to grow exponentially and retain our customers. Objective is to be a lovemark brand in Pakistan that is reliable, affordable and safe. Over and above the functional aspects, Swvl needs to connect with its city on deeper level. We are a brand that is young, bold and has an opinion. We love our cities and we’re here to serve. The candidate will be responsible for marketing across mediums to achieve the aforementioned.

• Content Creation for digital
  • Come up with great content that captures the essence of our brand and service
  • Creative/crazy ideas that help us stand out versus competition and breaks the clutter that today's consumer faces
• Leading and owning all brand awareness campaigns - online and offline
  • Generate, lead and execute awareness campaigns to ensure top of mind amongst our target audience
• Leading offline customer acquisition
  • Set up a scalable offline customer acquisition channel
• Community Management
  • Active customer/community management across all platforms that conveys our brand identity and customer first philosophy
• Customer Engagement
  • Owning customer communications and engagement to increase retention and positive word of mouth
• Partnerships
  • Executing strategic partnerships to help brand awareness and acquisition including but not limited to events, educational institutes, offices/companies, other brands and so on
• Customer Research and Insights
  • A strong focus on understanding the customer inside out in terms of segments, demographics, what’s most important to the customer to shape our marketing and service accordingly

Requirements

Requirements for the role:

• Creative Flair
  • We’re looking for someone that can come up with out of the box ideas that grab attention and help us stand out as a brand
  • Bold and unconventional - challenge the norms and break the clutter
• Content Creation and Copy Writing
  • Proven track record of quality content creation and copy writing
• Strong analytical capability
  • Basic familiarity with Excel, Google Sheets, be able to manage your own data needs on a day to day basis
  • Be data driven to identify key actionable areas, measure these in the form of KPIs and fixing and tracking them
• Bias to Action
  • Strong execution ability and getting the job done quickly and efficiently