We are looking for an experienced PPC specialist who has had success with paid search campaigns using Google AdWords and other PPC platforms. This role will plan and manage paid search campaigns for clients across different industries, analyze performance data, and optimize campaigns. The ideal candidate will be someone who knows how to take initiative and find ways to maximise desired results from PPC campaigns.
Creating, developing & implementing effective paid search strategies
Executing & optimizing many PPC campaigns simultaneously
Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing
Targeting selected audiences through researching keywords
Managing campaign budgets & adjusting bids to optimize the ROI
Tracking daily, weekly & monthly KPI`s to identifying opportunities for improvement
Reporting KPI`s to management on a regular basis through various dashboards
Producing engaging, clear & concise copy for campaigns
Ensuring that campaigns are aligned across multiple channels
Building and strengthening key relationships across PPC ad platforms and various vendors
Staying current with PPC & SEM trend and techniques
Minimum of 3 years` experience as a PPC Manager using Google AdWords
Strong analytical skills and dashboard creation
Understanding of digital marketing concepts and SEO
Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
Working knowledge of Google Analytics or similar analytical tools
Excellent communication, both verbal and written in English
BSc/BA in Marketing, Digital Media or a related field
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