Senior SEO Executive

Karachi, Pakistan 30,000 - 40,000 PKR

Job Description

 

JOB BRIEF:

We are looking for an SEO expert to manage all the search engine optimization and marketing activities for our client’s websites.

 

JOB DESCRIPTION:

  • This role involves managing a portfolio of clients and improving their search engine optimization by using techniques including but not exclusive to: Keyword Research, Copy Optimization, Article Marketing, site structure, URL rewrites, social media, blogging and link building.
  • An understanding of Paid search marketing would be a big plus. Adwords, remarketing etc.
  • A critical element of this role is to improve rankings for the clients assigned to your portfolio, and deliver their weekly/monthly SEO reports.
  • The SEO expert should have a track record of improving the ranking and traffic of websites using white hat techniques, be able to manage a portfolio of dedicated projects and work as part of a team on larger projects.

 

KEY RESPONSIBILITIES:

  • Reviewing clients and company’s current website(s) and developing an optimization plan that could produce tangible results quickly
  • Making necessary changes to the site and implementing the plan
  • Detailed SEO reporting on a weekly / monthly basis
  • Liaising with the management
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Specification

SKILL REQUIRED

  • Proven SEO professional experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics etc.)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Content Marketing - Article Submissions, PR Submissions, Blogs creation, posting & marketing, Hub Pages &, Blogs & forums posting, etc.
  • Social Media - Social Networking & Bookmarking, Video Submissions, Slide share Submissions, Flickr Submissions, etc. Knowledge of On-Page SEO is also required.
  • 02 years previous online marketing experience. Ad agency or online direct marketing background a plus.
  • Demonstrate a proactive work ethic, when managing numerous competing priorities in a fast-paced environment.
  • Proven ability to accommodate evolving responsibilities and last minute changes.
  • Proficient in MS Word and MS Excel is a must. PowerPoint would be a plus.
  • Minimum BSCS/BIT/BCS in either Information Technology will be preferred.
  • We are an equal opportunity employer.

 


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