A unique opportunity has arisen for a confident, dynamic and customer focused Social Media & Content Marketing Manager reporting to the Marketing Manager, to play a role in building a new C2B2B online used car marketplace.
Being part of an ambitious and future focused team, this is a key hire for us. We are in vibrant start-up mode so you will have the opportunity to strongly contribute and be a key player. You will be expected to grow and develop exponentially as we scale the business. You will work best when things move fast. You will enjoy working with smart, creative and energetic people. Your role will be a hands-on role with real responsibility and impact from day one.
Role Mission:
Your mission is to create fans who become customers who become advocates who help us recruit new fans through positive WOM. For every customer we acquire through paid marketing we should acquire at least 1 free customer through referrals and recommendations. You will be responsible for planning, strategy and goal setting as well as operational delivery.
Objectives:
1) Create and manage our brand narrative across all mediums
2) Develop and execute a unique and differentiated Social media strategy managing all posts and the content calendar
3) Enhance our Social media and drive positive WOM through influencer / blogger partnerships
4) Actively manage our brand NPS to optimise promoters and manage detractors; be the voice of our customers internally 5) Fuse your art with science through a data driven and analytical approach through social listening and reporting tools
Requirements
Key Areas of Responsibility:
Functional Experience:
Benefits
We offer a unique and exciting package - nothing like this has been attempted in the local auto space and we want to attract the best and brightest. We offer a competitive package and a culture that focuses on employee happiness. Our benefits include;
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