Expert Marketing Manager


Job Description

Site Name: Pakistan - Sindh - Karachi
Posted Date: Mar 30 2020

Job Purpose

To define, deliver and deploy Expert marketing strategies and activities to deliver growth, profit and marketing objectives for relevant GSK Consumer Healthcare Brands in Pakistan.

Responsible to enhance and accelerate business growth of all brands through supporting local market execution by taking ownership, management and delivery of category and brand strategies through Expert touch points. The role entails working across multiple categories and brands, as well as various HCP audiences to deliver performance through sound strategic thinking, excellence in execution and partnership with local brand activation managers and detailing team.

Education & Experience Required

Bachelors degree or above in pharmacy, marketing, economics, commercial, business or equivalent

2-3 years of marketing experience

Passion for brand management and brand building

Goal oriented & result driven

Innovative thinking and to drive fact-based decision making.

Strong communication, presentation and negotiating skills

Knowledge and experience of the pharma sales or marketing, HCP engagement, dealing with agencies and A&P spend

Proven track record of brand management in leading Pharma or consumer health care company

Key Responsibilities

  • Responsible for creating Expert Marketing materials and content that improves key performance measures of our brands recommendation levels and Brand Recommended Most Often to drive the credibility and sales of our brands
  • Collaborate with Area Expert Marketing/Brand Activation Manager(s) to ensure strategic alignment, provide input into content and materials, and ensure flawless local execution and localization of centrally created expert materials
  • Develop an innovative local tactical plan based on aligned brand(s) expert strategy and a deep understanding of local insights
  • Deliver expert marketing materials and activities based on local insights for all touch points (advertorials, CLM content, detailing material, leave behinds, training material, digital press releases, PR, symposia, etc.) of both detailing and non-detailing implementation
  • Responsible for planning, designing, distribution & reconciliation of all expert promotional and activation related material
  • Collaborate with both internal and external stakeholders e.g. Brand Marketing, Medical, Compliance, Legal, ComEx, Sales, agencies etc. to deliver plan, shape the healthcare environment to endorse GSK brands to HCPs and eventually to consumers and comply with the local regulations and GSK SOPs (custodian)
  • Effectively manage Expert Marketing A&P spend
  • 20% time to be spent in the field analyzing market, competition, trends and create expert strategy with locally relevant insights
  • Lead HCO/HCP documentation, TPOs, due diligence required to be fulfilled
  • Collaborate with Digital Call Centre team to create locally relevant expert content that improves measures of our brands, manage their performance, sampling, KPIs & storyline
  • Any formulation/medical queries from the HCPs to be diverted through the Expert Marketing Manager
  • Guide LOCs on detailing priorities as per brands strategy
  • Identify investment priorities within the Expert Priority Channels based on robust measurements and ROI
  • Provide expert input into winning Market Activation Plans (MAPs) in the context of the expert environment in partnership with the Pakistan Brand Activation Managers
  • Analyse the impact of expert activity on the P&L and develop alternative plans where appropriate
  • Develop and manage the Expert Portal for LOC Pakistan
  • Understands and abides by GSK policies and procedures, conducts Management Monitoring.
  • Uses GSKs values and expectations to drive actions and decisions.

Contact information:
You may apply for this position online by selecting the Apply now button.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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